WAYFINDING - TRAFFIC AND GOVERNMENT

Recently, City Council approved a contract for a consulting firm to design a logo and artwork for the City of Hickory. It's called a wayfinding project. This design will be used on City vehicles and signs to help direct traffic to popular destinations. In addition, they will interview people to determine which destinations to include when the signage is eventually purchased and installed. Council's vote was closely split with some feeling that now was not the time to spend the $74,000 on the first phase of this.

We do need to bring some uniformity to the signage and I think this is good for the City image as well as helping newcomers and visitors to find their way around the City, which is tough. People always comment on the difficulty our street layout presents. But I think we missed a great opportunity to think creatively here and boost citizen involvement. This decision followed the classic bureaucratic pattern. A need was identified, companies that specialize in meeting that need were identified, interviewed, and a bid was received. Staff studied it and made a recommendation to approve the bid. Our staff does a great job and they usually make good choices. This time, however, we could have taken a different approach.

This project does not really need a great deal of specialized knowledge. We're not talking about heavy equipment, computer systems, or a complicated legal morass. We are talking about artwork and signs. This is tailor made for citizen involvement.

First, we don't need a lot of interviews to determine what entities need a sign. I could probably do that myself in an hour or two. City Hall, the Crawdad's stadium, the SALT block, the Museum of Art, etc.... Most of us could come up with the list before a cup of coffee goes cold. Secondly, we will need different types of signs. The presentation at council showed what types of signs we need, some on light poles, some on power lines at intersections, large free standing signs at the entrances to the City........ so we know what we need as far as types of signs from this. Finally, the design of the logo itself, the colors, the images, etc...

What an opportunity this presents for citizen input. We could have a contest for someone to come up with the design. Local school art classes may be interested in trying out, graphic arts students at local colleges may want to try to be the winner so it would be a Resume enhancement for them. Local advertising agencies may try so they could get some bragging rights. Many people could then be focused on Hickory's image and what we are about and what we want to present to people. The artwork submissions could be submitted to a committee comprised of residents from our arts, engineering, academic, and other areas to narrow down the choices to be voted on by Council. This would generate more than artwork, it would generate participation in a City enterprise that is directly involved in defining who we are and what we want to be in this world.

When Council meets, few people attend or seem to care. It's a shame that participation and interest is so low. I think it is incumbent on the City government to do what it can to try to spark some interest from citizens and get us all working together for our common good. This would have been an opportunity to think outside the box.