The Hickory Hound: Blue Ridge Harley Davidson - A Visit with the New Owners

I was invited to attend a viewing of the re-opening of Blue Ridge Harley Davidson, which has been bought by a new management group. This new management group has expanded Blue Ridge Harley Davidson's territorial footprint to include Gastonia, which nearly doubles the size of the store's marketplace. Below is a press release sent by the group to me this week.

BLUE RIDGE HARLEY-DAVIDSON UNDER NEW OWNERSHIP & MANAGEMENT, TO OFFER MORE SERVICES AND PRODUCTS HICKORY, NC – April 2, 2012 – Blue Ridge Harley-Davidson is excited to announce they are now officially part of the Scott Fischer Enterprises family of Harley-Davidson stores. In addition to Blue Ridge, Scott Fischer Enterprises owns and operates four additional Harley-Davidson stores in the United States. Kicking off the change, Blue Ridge Harley-Davidson will be holding a Grand Reopening Customer Event on Saturday, April 14 from 10 a.m. to 2 p.m. The public is invited to attend and meet the team, learn about what’s coming up this year, and enjoy great, free food and live entertainment.

Attendees will meet the new management team and learn about all the exciting things to come. Try out the “Jumpstart,” an actual, running Harley-Davidson motorcycle on a specially-designed, stationary support stand. There will be something for everyone, including a drawing for a free t-shirt every hour and one grand prize drawing for a $250 Blue Ridge Harley-Davidson gift certificate!

“We are thrilled to be a part of this community and look forward to growing this successful dealership even more,” commented Ron Hall, newly appointed General Manager of Blue Ridge Harley-Davidson. “We’re keeping the core Blue Ridge’s success was built on and adding SFE’s experience to achieve even more for our employees and customers, while giving more back to the community through our charitable endeavors.”

Those that can’t attend the Grand Reopening are welcome to stop by any day. Soon you’ll start seeing more rides, more events, more gear and just a general increase in activities for our customers to participate in at the store. Check out the changes and enjoy the soon to be opened Refueling Station Café where the coffee, soda, and snacks are always on the house!

ABOUT SFE: Scott Fischer Enterprises has been serving the motorsports community for over 20 years. Founded and operated by Scott Fischer, SFE owns and operates stores in Alabama, Florida, New Mexico and now North Carolina. SFE operates with the clear mission of selling, servicing, renting and riding Harley-Davidson Motorcycles while sharing a passion for the riding lifestyle. All locations are full line authorized Harley-Davidson dealerships with new and used motorcycle sales, service, parts and accessories, plus clothing and collectibles. For more information, please visit http://www.SFE-US.com.

ABOUT BLUE RIDGE HARLEY-DAVIDSON: Built in 2003, Blue Ridge Harley-Davidson® is located in the beautiful foothills of North Carolina near the renowned Blue Ridge Parkway. Inside: stone columns; lots of natural light shining through the many windows and dormers; and wood plank and stained concrete floors add to the store’s lodge-like feel. Outside, visitors can park their bike along the 8,000 square foot covered porch. Guests are welcome to relax on the large sheltered deck and visit the in-store Refueling Station Cafe.

Blue Ridge Harley-Davidson is located at 2002 13th Avenue Drive SE in Hickory, right next to the convention center. Please visit http://www.BlueRidgeHD.com or call (828) 327-3030 for details on this and other dealership activities.